Our Vision & Mission


Our Vision & Mission

Èmiraj is a young, dynamic company concentrating on unique concepts fashion apparel and accessories, Food & Beverage concepts, and everything in between – bringing a strong, confident, and exciting outlook to the Arab retail world.

We aspire to build a solid foundation in brand strength– taking in well-established international brands, breaking with new barriers into the untapped markets quickly expanding across the Middle East, India, and the Far East markets.

Recently established, Daemaar Group plans to broaden the retail sector of the company with Èmiraj since it first began in late 2015. The company strategic plan for Èmiraj is to establish a strong company value with plans on signing 10 brands in the year 2017 concentrating in the GCC and Asian markets.

Our Goals

Focussing on a steady and sustainable growth, Èmiraj is ongoing with plans on signing 10 brands this year in different sectors with fashion apparel and accessories, cosmetic brands, F&B concepts, fitness, lifestyle brands etc.Our focus on selection with the diversity of the brands and uniqueness of each concept is our added strength.

Èmiraj plans on launching in with fashion apparel early 2017 in the UAE with Abu Dhabi, Dubai &Northern Emirates moving on to Qatar and Saudi Arabia by the year 2018. Èmiraj will go global starting with a major market India, opening cosmetic and F&B brands, by late 2017.